Case Study - Total Cast Fishing

The professional bass fishing industry is an undervalued property yet with outstanding fan base and demographics that marketers covet. It has been difficult to launch corporate activation because of the fragmentation of the industry. Total Cast Fishing ties together the tools to create a turnkey solution for corporate partners. 

Total Cast Fishing creates a unique innovative platform in sports marketing that delivers –

1. Extraordinary Sponsorship Value

By creating a “team” focused around an angler, with resources and equipment to make them more successful – the sponsor benefits.   A dedicated marketing team creates a dominant presence at events and through all forms of media for the sponsor. 

2. Unique and Differentiated Promotional Tools

With the resources to create a team of people supporting the angler, more focus is put on the sponsor to deliver their goals.  Whether an event promotion and customer events or exclusive experiences for key customers to get them inside the sport. 

3. A truly unique Customer Hospitality Experience

A challenge in bass fishing has been that wholesale customer entertainment that is critical to sports marketing has been almost non-existent. So Total Cast Fishing developed a unique custom houseboat built  for entertaining wholesale customers during the events. The Total Cast Suiteboat creates an unduplicated customer entertaining experience.

By delivering on these key value drivers, Total Cast is focused on growing the sport, creating better competitors, and creating extraordinary value drivers. This platform has been endorsed by B.A.S.S. and received many accolades from key industry participants. 

To Download the Total Cast Fishing Promotional Deck, click here.