Motorsports Consulting Programs

Motorsports marketing and especially NASCAR has evolved greatly over the past few years. The costs, the fans, and the players have changed. The goal is to move the needle with your customer so you can increase awareness, loyalty, and drive sales – and that is not as easy as 5, 10, or 15 years ago. The business has matured an effective platform to be successful.

There are hundreds of companies using NASCAR to activate their brands today. The old mix of sponsorship, hospitality, and advertising your NASCAR relationship isn't enough today. You have to position your brand and products with your customer to leverage your investment.

BrandAdventure has worked and consulted on all sides of the industry, sponsors, teams, drivers, tracks, media, and even NASCAR itself. We are uniquely positioned with relationships, success stories, and experience in all areas of the industry to provide a unique point of view.

Success Drivers

Every company in the sport has different goals and objectives, so there is no cookie-cutter program that can bring success. There are however, some keys to success drivers that need to be to "move the needle" with your customer:

Understanding the right investment for your brand, industry and distribution channel.
Take your investment straight to your customer.
Create an “emotional” connection between your customer and your motorsports involvement.
Understanding the fan base – how does that impact your goals?
Involve your entire organization into your motorsports program.

Motorsports Consulting Audit Programs

Whether entering the motorsports arena or an established partner, it is good to review all the options and understand how you are connecting your investment with results in the most efficient way. The industry is highly fragmented and it takes understanding of every area of the sport to be successful. BrandAdventure can provide a confidential audit of your motorsports involvement and help you make sure you are positioned for success.

Positioning statement
Benchmarking
Competitive Overview - what your competitors are doing
Industry overview and the NASCAR community
Brand/Property "Personality" Matching - the right driver/team/tracks/NASCAR relationship
Available partnership/asset opportunities - sponsorship/licensing/mobile tours
Alternative "outside the box" partnership opportunities
Partnership cost review & negotiation assistance
Motorsports media review
Promotional Activation plan
Customer research - quantitative and qualitative (optional)
Employee participation program
Outside agency recommendation - mobile marketing/show cars/public relations/hospitality
Short and long term Goals and Objectives
Financial overview - the complete picture

Call us today to discuss how we can help you maximize your motorsports investment.



		Motorsports Consulting Programs Motorsports marketing and especially NASCAR has evolved greatly over the past few years. The costs, the fans, and the players have changed. The goal is to move the needle with your customer so you can increase awareness, loyalty, and drive sales – and that is not as easy as 5, 10, or 15 years ago. The business has matured an effective platform to be successful. There are hundreds of companies using NASCAR to activate their brands today. The old mix of sponsorship, hospitality, and advertising your NASCAR relationship isn't enough today. You have to position your brand and products with your customer to leverage your investment. BrandAdventure has worked and consulted on all sides of the industry, sponsors, teams, drivers, tracks, media, and even NASCAR itself. We are uniquely positioned with relationships, success stories, and experience in all areas of the industry to provide a unique point of view. Success Drivers Every company in the sport has different goals and objectives, so there is no cookie-cutter program that can bring success. There are however, some keys to success drivers that need to be to "move the needle" with your customer: Understanding the right investment for your brand, industry and distribution channel. Take your investment straight to your customer. Create an “emotional” connection between your customer and your motorsports involvement. Understanding the fan base – how does that impact your goals? Involve your entire organization into your motorsports program. Motorsports Consulting Audit Programs Whether entering the motorsports arena or an established partner, it is good to review all the options and understand how you are connecting your investment with results in the most efficient way. The industry is highly fragmented and it takes understanding of every area of the sport to be successful. BrandAdventure can provide a confidential audit of your motorsports involvement and help you make sure you are positioned for success. Positioning statement Benchmarking Competitive Overview - what your competitors are doing Industry overview and the NASCAR community Brand/Property "Personality" Matching - the right driver/team/tracks/NASCAR relationship Available partnership/asset opportunities - sponsorship/licensing/mobile tours Alternative "outside the box" partnership opportunities Partnership cost review & negotiation assistance Motorsports media review Promotional Activation plan Customer research - quantitative and qualitative (optional) Employee participation program Outside agency recommendation - mobile marketing/show cars/public relations/hospitality Short and long term Goals and Objectives Financial overview - the complete picture Call us today to discuss how we can help you maximize your motorsports investment.

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Motorsports Consulting Programs